17 Best Website Feedback Tools in 2023: Comparison Guide
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17 Best Website Feedback Tools in 2023: Comparison Guide

Last updated:
February 6, 2023

    In this blog post, we’ll look at 17 of the best website feedback tools out there, based on pricing, use cases, and features.

    Website feedback tools help you collect customer feedback straight from your website.

    But with so many different types of website feedback, figuring out what you actually need is no easy task:

    • Gather feedback from your clients after shipping a new website;
    • Get tester insights on website usability and user experience;
    • Push out surveys on customer satisfaction and/or specific pages;
    • Fill out bug reports;
    • etc.

    With this blog post, we hope to help you find the perfect feedback tool for your use case—and add it to your workflow today!

    Let's dive right into it.

    17 Top Website Feedback Tools for 2023

    Check out our list of the best website feedback tools in 2023, including client feedback software, CSAT & NPS surveys tools, manual testing tools... and many more!

    1. Marker.io

    Report bugs and feedback straight to your favorite project management tools, without leaving your website.

    Marker.io is a website feedback tool that’s perfect for QA testing and client feedback.

    Offering integrations with major project management and issue tracking tools like Jira, GitHub, Trello, Asana, ClickUp, Notion, and more, Marker.io is a developer’s dream come true.

    Simple, concise, and most importantly visual information on any issues that arise on your software or website.

    Visual feedback with annotations

    Our tool was designed to make bug reporting as easy as it can be:

    1. Want to send feedback, or found a bug? Just click the button.
    2. Fill out the report and input details.
    3. Click on “Create issue”—Done!
    A reporter finding a bug and reporting it via Marker.io’s feedback button.

    The tool comes with a suite of annotation tools to really drive your point across, like:

    • Arrows
    • Text
    • Shapes
    • …and more!

    Detailed bug reporting

    At its heart, Marker.io was made to simplify bug reporting and website feedback management.

    This means that every report automatically includes:

    • Screenshot with annotations
    • Source URL
    • Browser environment, metadata, and console logs
    • Session replay
    • …and more!

    In a nutshell: anything your developers might need to reproduce and resolve bugs.

    2-way sync with project management tools

    Feedback management, as a project manager, can easily turn into a full-time job.

    Typically, you’ll receive website feedback from your client via email.

    Then, you’ll need to triage that feedback and transfer it into your PM tool for developers to look into.

    Finally—once the issue is resolved—you’ll have to get back to the reporter to notify them.

    With Marker.io, this is no longer a thing!

    Any issue reported by your client directly lands in your PM tool.

    Likewise, when the issue is marked as “Done” in, for example, Jira, this will automatically be “Resolved” in Marker.io as well, and the reporter will receive an e-mail notification.

    Check it out (here in Trello):

    Marker.io's 2-way sync keeps your clients in the loop.

    Customizable feedback forms

    There are two main use cases when it comes to website feedback:

    • Feedback from your clients and end users
    • Feedback from your internal team / QA testing

    When you do QA internally, you’ll usually want your team to be as complete and detailed as possible: label bugs, already assign a team member…

    But when you collect feedback from clients and end-users, you’d instead want everything to be as simple as can be.

    Good news: with Marker.io, you can customize feedback forms depending on the use case.

    Session replay

    As a developer, when you receive feedback from your clients or testers, your first action is to try and reproduce the issue.

    But even with all the technical data in the report—your development team sometimes still fails to understand what’s going on.

    If only you could see exactly what happened on the client's side...

    Well—Marker.io's toolkit includes session replay for that reason.

    Straight from your PM tool, simply click the “Watch replay” link.

    You’ll then be able to watch the last 30 seconds (or more) before the report was submitted.

    Check out session replay in action:

    Marker.io's session replay shows the last 30 seconds before a reporter submitted a bug, making it easy to reproduce.

    We can clearly see this user journey during testing:

    1. Clicked on "About Us"
    2. Scrolled down & up
    3. Tried several times to click on "Contact Us"
    4. Gave up and reported a bug with the Marker.io widget.

    Make sure the Marker.io widget is embedded on the website(s) or app(s) you are working on, and enable session replay in your widget settings. It’s as simple as that!

    Marker.io's pricing ranges from $39/mo to $159/mo, with tailor-made plans for Enterprise deals.

    Ready to give it a go? Sign up for a free trial—no credit card required.

    2. Hotjar

    Website feedback tool with screen recording and heatmaps.

    Hotjar helps you understand user behavior on your site.

    They offer a wide variety of tools to achieve that goal:

    • Heatmaps: a visual representation of where users click and spend time on your website
    • Recordings: live playbacks of users on your site
    • Surveys: real-time feedback box for visitors to express their frustrations or suggestions

    All come with integrations to quickly send that feedback over to your developers.

    If you’re looking to deep-dive into user insights with advanced analytics—Hotjar is the tool for you.

    Pricing: starts at $66/mo.

    3. Qualaroo

    On-page website surveys and user insights.

    Next up on our list of website feedback tools is Qualaroo.

    This tool surveys specific users in context while they browse various pages on your website.

    Get detailed visitor data such as where they are, who they are, how much they pay, and much more—and send them tailored feedback forms as they complete their customer journey.

    Pricing: from $80/mo.

    4. Zonka Feedback

    Real-time website feedback and analytics.

    Zonka Feedback is a website feedback tool that can be set up in literally every possible way on your website to capture real-time feedback from your website visitors.

    • Capture leads and feedback with website feedback buttons, website-embedded surveys, feedback popups, exit intent surveys, and more.
    • Create and customize voice of customer surveys and measure CX Metrics with NPS Surveys, CES Surveys, and CSAT Surveys.
    • Measure feedback and conduct surveys at various touchpoints including cart abandonment, post transaction, onboarding, and lead capture.
    • Trigger surveys based on any other event and interaction on the website.
    • Get real-time responses, take action and close the feedback loop.

    With real-time responses, instant alerts, and in-depth analytics, website feedback management with Zonka Feedback is a breeze.

    Pricing: starts at $79/mo.

    5. UserVoice

    Centralized portal for product feedback management.

    UserVoice is a website feedback tool that aggregates all the feedback collected from your customers and internal team into one centralized, easy-to-navigate portal.

    Identify top ideas for product improvement, filter feedback by user and account segments, and gauge user excitement for upcoming features with a simple upvote/downvote system.

    Pricing: starts at $799/mo.

    6. HubSpot Survey Tools

    Multi-channel online surveys and feedback for customer development.

    Hubspot Survey Tools allow you to get valuable customer feedback for products, services, or experiences that your business offers.

    It comes stock with the Hubspot Suite right out of the box.

    Through Hubspot Survey Tools, you can send surveys over email, host them on websites, and edit them to your heart's content.

    Pricing: from $41/mo.

    7. UserBrain

    Capture user sessions and improve your UX & UI.

    As a user testing tool, UserBrain works a little differently than the tools we’ve seen on this list so far.

    Set up a specific task, such as “sign up on my site”, and experience the customer journey first-hand with a recording of real people interacting with your product.

    Once you sign up for their platform, UserBrain will regularly send you playback videos of users of your chosen demographic, executing the tasks you set up beforehand.

    This is a simple way to collect website feedback on autopilot.

    Pricing: from $69/mo.

    8. SurveyMonkey

    Market research with advanced surveys.

    An extremely useful tool for various industries, SurveyMonkey allows businesses of all kinds to conduct market research and optimize their strategies for max ROI.

    With customer feedback tools, feedback widget, survey software, and AI-supported touchpoint tracking, it’s a sure way to keep ahead of the curve when it comes to customer experiences.

    Pricing: from $31/mo.

    9. GetFeedback

    CX optimization with in-app & SMS surveys and notifications.

    GetFeedback defines itself as a CX platform with a plethora of tools to collect contextual feedback on the customer journey.

    Surveys, insights, and analytics are all part of the suite, which integrates with Salesforce and other popular CRM software.

    Pricing: custom, depending on your needs.

    10. Fullstory

    Improve UX and customer support with advanced user session replays.

    Wondering how people use your website or web app? Wish you could just "watch" them by looking over their shoulders?

    Fullstory is the closest thing to seeing how people browse your website. This in turn can give you tons of insights as to how to optimize your product and fix bugs.

    Pricing: from $247/mo.

    11. Maze

    Prototype testing with in-context feedback.

    Need a product, service, or website tested—and fast? That’s exactly what Maze aims to help you do.

    Maze is a website feedback tool that allows you to test anything from ad copy to prototypes and build valuable insights based on those tests.

    It comes stock with a platform to collaborate with teams and stockholders, a full reporting suite, and quite a few integrations to make launching those products as streamlined as possible.

    Pricing: from $33/mo.

    12. Loop11

    Usability testing with built-in participant recruitment.

    Loop11 is a user testing tool that allows businesses to collect feedback across various platforms and devices.

    Its primary purpose is to enable companies to test anything they need with as much detail as they need.

    With support for search engine testing, usability, information architecture, and more—you’ll find very few companies that couldn’t benefit from a tool like Loop11.

    Pricing: from $69/mo.

    13. UserReport

    Audience development with NPS scores.

    UserReport is a suite of tools with powerful features to collect and easily act on user feedback.

    Their suite includes:

    • A survey widget with net promoter score and demographics data
    • Features prioritization tool where users can vote on the features they want to see next
    • A user satisfaction pop-up
    • Device comparison reports so you can immediately find out on which devices your site or tool performs the best.

    P‍ricing: free.

    14. TrustPilot

    Consumer ratings with website feedback widgets.

    TrustPilot is a consumer rating website that hosts millions of reviews for businesses around the world.

    Although TrustPilot is less of a direct feedback tool, they do offer solutions for companies to collect feedback and showcase it on their website—increasing user trust and boosting sales.

    Pricing: from $199/mo.

    15. TypeForm

    Feedback surveys & customer insights.

    The traditional survey tool makes his way on our website feedback tool list.

    TypeForm helps you uncover opportunities and figure out what works and what doesn’t with a small feedback widget.

    With plugins supporting a wide array of platforms, their forms are easy to embed on any type of website—and the reports are easily shareable with popular third-party integrations.

    Pricing: from $29/mo.

    16. Mopinion

    Point-and-click website feedback tool.

    Mopinion allows your users to directly click on a problematic element. This makes it easy for any type of tester to show what it is that's not working.

    The platform also offers:

    • Data-rich reports for every form (browser, URL…)
    • On-page contextual surveys (”did you find the information you were looking for?”)
    • Analytics

    They also come with their own set of integrations, including Slack, Google Analytics, WordPress, and Jira.

    It's simple, quick, and easy to gather feedback on live websites with Mopinion.

    Pricing: $229/mo.

    17. Feedbackify

    Website feedback buttons—made simple.

    Feedbackify helps with customer feedback forms you can embed on your website, allowing you to collect feedback directly from visitors.

    It’s a simple concept:

    • Create customer feedback forms
    • Add categories and a logo
    • Embed your brand new button on your website
    • Start collecting customer feedback!

    Finally, Feedbackify also allows you to see:

    • What URL the reporter was on
    • Their geographic location
    • And their environment info.

    Pricing: $19/mo.

    Frequently Asked Questions

    What are the different types of website feedback tools?

    Very often, businesses like yours look for a website feedback tool because their current solutions make it tedious for the client to point out specifically what they feel is wrong or needs to be changed on their site.

    Relying on email tends to create long, back-and-forth chains that are a nightmare to backlog or organize.

    The truth is, you can never tell what’s wrong until the client tells you exactly what it is—in one way or another.

    Let’s have a look at different types of website feedback tools and what they aim to accomplish.

    Voice of the customer surveys

    You have probably already encountered one of these surveys:

    Voice of the Customer (VoC) surveys allow your visitors and customers to give direct feedback about a specific page, product, or service in their own words.

    For example...

    • Open-ended questions, such as “Do you think the pricing for this product is fair? Why or why not?” (small paragraph)
    • Close-ended questions, such as “Are you likely to use this product?” (1-10 scale)

    You usually want to keep those short and sweet, at most a minute long—and ideally, as unobtrusive as possible.

    With that said, survey widgets come in more aggressive forms, too:

    • Pop-up surveys (immediately appear on a specific trigger, like hovering over a product);
    • Exit surveys (when you attempt to leave the website).

    Why does it work?

    Because they are so short by nature, these pop-up forms only take a couple of seconds to fill out.

    They are also highly customizable and can be tailor-made for every page on your website—giving you a massive amount of data for very little effort.

    Feedback buttons

    Although feedback buttons also fall under “Voice of the Customer”, I think they deserve their own category as the more discreet alternative to pop-ups.

    Are you looking to gather more lengthy feedback or ideas for your product or service? Maybe a way to report bugs and mistakes on specific pages of your website?

    Use a feedback button.

    A lot less unobtrusive than pop-ups, these buttons offer several different benefits.

    First, they allow your visitors a way to leave feedback without having to exit the page—an advantage often disregarded by marketers.

    If you force your users to navigate to a contact page, chances are that they will not return to your sign-up page afterward.

    More importantly, feedback buttons are highly customizable and can be tweaked in a myriad of ways to achieve your user feedback goals.

    For example, if you operate a SaaS, add a “Report a bug” feedback button to the side of your app.

    But on your Features page, change the wording to “Feature suggestion?”, and your Help Desk to “Is this page helpful?”.

    Using different call-to-action messages means you will gather precise criticism and observations on issues you are expecting on those pages, whereas a generic “Feedback” CTA will often be too vague.

    Visual feedback tools

    Visual feedback tools directly capture input from users:

    Using these widgets, your visitors can point at elements of the page that they like, dislike, or encounter an issue with.

    This is particularly useful for newer SaaS products or large websites that tend to be riddled with bugs that are difficult to find with a smaller developer team.

    While reporting technical issues verbally or in writing can be a tedious endeavor, simply pointing at what doesn’t work will encourage your clients to leave feedback on your project—because it’s so simple.

    And if that isn’t enough, visual feedback tools and plugins can also be used in a development environment for project managers to more accurately report UX problems to their own team.

    How to choose a website feedback tool?

    Now that we’ve made it clear what a website feedback tool is, how do you go about choosing one for your business?

    Even if you had your hands on the best plugin ever—if you don’t know why you’re using it or what kind of user feedback you’re expecting to receive, this feedback immediately becomes useless.

    Here are a few ideas:

    • Usability testing: how do people use your product?
    • Bug testing & reporting: if your site is relatively large and a button or function suddenly stops working, chances are that your customers or clients will find that out before you do.
    • Collect feedback: what do your potential prospects think about your pricing? Leave a feedback form, collect hundreds of answers over the next few months.
    • Improve your conversions: what happens after a visitor lands on page X/Y/Z? What journey do they typically undertake to finally sign up for your service or software?
    • Improve landing page copy: at what point do most of your users become uninterested in your efforts to sell?
    • Find solutions to high exit rates: how come most visitors immediately leave your website, without scrolling or clicking through any link?
    • Conduct user acceptance testing: have ideal customers test your app in a production-like environment to understand if the app satisfies business requirements.
    • ...and any other use case you can think of!

    This list of website feedback tools should cover all use cases—so just pick the one you need!

    What are some best practices for website feedback?

    This will always depend on your use case.

    Because there are so many different feedback types, what and how you'll collect from your testers will also differ.

    Generally speaking:

    • Keep it simple. Especially if your testing involves non-technical users. A simple feedback button with an open-ended "what went wrong?" goes a long way.
    • Collect all feedback data into your PM tools. Email is simply too messy and time-consuming to triage and organize.
    • Keep your testers in the loop. Clients will want to know that their issue has been resolved, in particular if it's not visible on the front-end.

    This is an extensive topic, and if you'd like to learn more, we have a complete other article on website feedback forms, ideas, and templates!

    Wrapping up...

    We hope you enjoyed this website feedback tool comparison guide as much as we’ve enjoyed putting it together.

    Use this list to help you choose the most adequate feedback widget for your next project.

    Did we forget one? Let us know on Twitter or via e-mail!

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