19 Best Website Feedback Tools in 2023: Comparison Guide

In this blog post, we’ll look at 19 of the best website feedback tools out there based on pricing, use cases, and features.

Website feedback tools help you collect feedback from your customers, users, and visitors—straight from your website.

But with so many different types of website feedback, it can be tough to figure out exactly what you need.

You might want to…

• Gather feedback from your clients after shipping a new website
• Get tester insights on website usability and user experience
• Push out customer satisfaction surveys for specific pages
• Fill out bug reports
• etc.

With this blog post, we hope to help you find the perfect feedback tool for your use case—and add it to your workflow today!

Let's dive right into it.

19 Best Website Feedback Tools in 2023

Check out our list of the best website feedback tools in 2023—including client feedback software, CSAT & NPS surveys tools, visual feedback collection, and more!

1. Marker.io

Send feedback and bug reports straight to your favorite project management tools, without leaving your website.

Marker.io is a website feedback tool that’s perfect to collect feedback from your team, clients, and users.

Thanks to integrations with major project management and bug tracking tools like Jira, GitHub, Trello, Asana, ClickUp, Notion, and more, Marker.io is a developer’s dream come true.

Simple, complete, and most importantly visual information on any issues that arise on your website directly land in your developers’ favorite tools.

Visual feedback with annotations

Our tool was designed to make bug reporting and feedback collection as easy as it can be:

1. Want to send feedback or report a bug? Just click the button.
2. Fill out the report and enter the details.
3. Click “Create issue”—and you’re done!

Check it out in action:

Marker.io comes with a suite of powerful annotation tools to really drive your point across, like:

• Arrows
• Text
• Shapes
• Emojis, even
• …and more!

Detailed bug reports

Marker.io was designed to simplify bug reporting and website feedback management.

To that end, every report automatically includes:

• Screenshot with annotations
• Source URL
• Environment info (browser, OS…)
• Console logs
• Network requests
• Session replay
• …and more!

In a nutshell: anything your developers might need to reproduce and resolve bugs.

2-way sync with project management tools

As a project manager, feedback management can easily become another full-time job.

Here’s how it typically goes:

1. Your client sends website feedback via e-mail.
2. You triage that feedback and transform it into actionable items in your PM tool.
3. Developers work on and fix the bugs.
4. You keep the client in the loop.
5. Once the issue is resolved, you’ll have to get back to the client (or reporter) to notify them, too.

With Marker.io, this is all a thing of the past.

Any issue reported by your client lands directly in your PM tool.

Similarly, when the issue is marked as “Done” in, for example, Jira, it automatically gets “Resolved” in Marker.io as well, and the reporter receives an e-mail notification.

Check it out (here in Trello):

Customizable feedback forms

When it comes to website feedback, there are two main use cases:

1. Feedback from your clients and end users
2. Feedback from your internal / QA testing team

For internal QA, you want your team to be as complete and detailed as possible: labeled bugs, assigned team members…

However, when collecting customer feedback from clients and end-users, simplicity is key.

Good news: with Marker.io, you can customize feedback forms based on the reporter.

Session replay

As a developer, when you receive feedback from clients or testers, your first action is to try and reproduce the issue.

But even with all the technical data in the report, your development team sometimes still struggles to understand what’s going on.

If only you could see exactly what happened on the client's side...

Well—Marker.io's toolkit includes session replay for this exact reason.

From your PM tool, simply click the “Watch replay” link.

You’ll then be able to watch the last 30 seconds (or more) before the report was submitted.

Check out session replay in action:

We can clearly see this user journey during testing:

1. Clicked on "About Us"
2. Scrolled down & up
3. Tried several times to click on "Contact Us"
4. Eventually gave up and reported a bug with the Marker.io widget.

Make sure you’ve embedded the Marker.io widget on your website or app and enable session replay in your widget settings. It’s as simple as that!

Marker.io's pricing ranges from $39/mo to $159/mo, with custom options available for Enterprise deals.

Ready to give it a go? Sign up for a free trial—no credit card required.

2. Hotjar

Website feedback tool with screen recording and heatmaps.

Hotjar helps you understand user behavior on your site.

The platform comes with a wide variety of tools to achieve this goal:

• Heatmaps: a visual representation of where users click and spend time on your website
• Recordings: live playbacks of users on your site
• Surveys: real-time feedback box, on any webpage, for visitors to express their frustrations or suggestions

All of these tools come with integrations to quickly send feedback over to your developers.

Hotjar is ideal if you’re looking to deep-dive into user feedback with advanced analytics.

Pricing: starts at $66/mo.

3. Qualaroo

In-context, on-page website surveys and user analytics.

Next up on our list of website feedback tools is Qualaroo.

Qualaroo surveys specific users in real-time as they browse various pages on your website.

Get detailed visitor data such as demographics, location, spending habits, and much more—and send them tailored feedback forms to collect insights throughout their customer journey.

Pricing: starts from $80/mo.

4. Zonka Feedback

Real-time website feedback and analytics.

Zonka Feedback is a website feedback tool that can be set up in literally every possible way on your website to capture real-time feedback from your website visitors.

• Capture leads and feedback with website feedback buttons, website-embedded surveys, feedback popups, exit intent surveys, and more.
• Create and customize voice of customer surveys and measure CX Metrics with NPS Surveys, CES Surveys, and CSAT Surveys.
• Measure feedback and conduct surveys at various touchpoints including cart abandonment, post transaction, onboarding, and lead capture.
• Trigger surveys based on any other event and interaction on the website.
• Get real-time responses, take action and close the feedback loop.

With real-time responses, instant alerts, and in-depth analytics, website feedback management with Zonka Feedback is a breeze.

Pricing: starts at $79/mo.

5. UserVoice

Centralized portal for product feedback management.

UserVoice is a website feedback tool that aggregates all the feedback collected from your customers and internal team into one central, user-friendly feedback hub.

You can use this platform to:

• Identify ideas for product improvement
• Filter feedback by user and account segments
• Gauge customer excitement for upcoming features, with a simple upvote/downvote system.

Pricing: starts at $799/mo.

6. HubSpot Survey Tools

Multi-channel online surveys and feedback for customer development.

Hubspot Survey Tools allow you to collect valuable customer feedback for the products, services, or experiences that your business provides.

It comes stock with the Hubspot Suite right out of the box.

Through Hubspot Survey Tools, you can send surveys over email, host them on websites, and edit them to your heart's content.

Pricing: from $41/mo.

7. UserBrain

Improve your UX & UI with insightful user sessions.

As a user testing tool, UserBrain captures feedback a little differently than the tools we’ve seen on this list so far.

Here’s how it works:

1. Set up a specific task, such as “Try to create an account on the website”
2. Choose a relevant demographic
3. Receive a recording of a real individual navigating your UI

Once you sign up for their platform, UserBrain will regularly send you playback videos of users executing the tasks you set up beforehand.

This is a simple way to collect website feedback on autopilot.

Pricing: from $69/mo.

8. SurveyMonkey

Market research with advanced surveys.

SurveyMonkey is a practical tool that allows businesses of all kinds to conduct market research and optimize their strategies for optimal ROI.

Features include:

• Customer feedback tools to collect insights directly from your customers
• Feedback widget, for users to provide feedback on your website
• Survey software, to create and manage customer feedback surveys—with a plethora of premade templates
• Touchpoint tracking, to keep track of customer interactions on your site

All in all, SurveyMonkey is a sure way to keep ahead of the curve when it comes to customer experiences.

Pricing: from $31/mo.

9. GetFeedback

CX optimization with in-app & SMS surveys.

GetFeedback defines itself as a CX platform with a plethora of tools to gather contextual feedback throughout the customer journey.

Surveys, insights, and analytics are all part of the suite, which integrates with Salesforce and other popular CRM software.

Pricing: custom, depending on your needs.

10. FullStory

Enhance UX and customer support with advanced user session replays.

FullStory is a unique solution for understanding how people interact with your website or web app.

It’s like observing the user navigating your site over their shoulders.

This in turn can give you tons of insights as to how to optimize your product and fix bugs.

Pricing: from $247/mo.

11. Maze

Prototype testing with in-context feedback.

Looking for a quick and efficient way to test a product, service, or website? That’s exactly what Maze aims to help you do.

Maze is a feedback tool that allows you to test anything—from ad copy to prototypes—and gather valuable insights based on those tests.

The platform comes with:

• Collaboration features for your team and other stakeholders
• A comprehensive reporting suite to analyze and understand your test results
• Seamless integrations with several other tools, for a streamlined product launch

Pricing: from $33/mo.

12. Loop11

Usability testing with built-in participant recruitment.

Loop11 is a user testing tool that allows businesses to collect feedback across various platforms and devices.

Its primary purpose is to conduct comprehensive and detailed usability testing on your digital products.

Loop11 supports various areas, such as:

• Search engine testing
• Usability
• Information architecture
• …and more!

Pricing: from $69/mo.

13. UserReport

Audience development with NPS scores.

UserReport is a suite of tools with powerful features to collect and action user feedback.

Their suite includes:

• A survey widget capturing net promoter score and demographics data
• A feature prioritization tool enabling users to vote on the features they want to see next
• A user satisfaction pop-up
• Device comparison reports for instant analysis of platform performance

P‍ricing: free.

14. TrustPilot

Website feedback and rating widgets.

TrustPilot is a consumer rating website that hosts millions of business reviews.

While it is primarily a rating and reviews site, TrustPilot also offers solutions for companies to collect feedback and showcase it on their website.

This, in turn, increases user trust and sales.

Pricing: from $199/mo.

15. TypeForm

Feedback surveys and customer insights.

The traditional survey tool earns its spot on our website feedback tool list.

TypeForm helps you uncover opportunities and figure out what works and what doesn’t with a small feedback widget.

With plugins supporting a wide array of platforms, their forms are easy to embed on any type of website—and the reports are easily shareable through popular third-party integrations.

Pricing: from $29/mo.

16. Mopinion

Point-and-click website feedback tool.

Mopinion allows your users to directly click on a problematic element. This makes it easy for any tester to show what’s not working.

The platform also offers:

• Detailed reports for every form (browser, URL…)
• On-page contextual surveys (e.g., “did you find the information you were looking for?”)
• Analytics

Mopinion also offers their own set of integrations, including Slack, Google Analytics, WordPress, and Jira.

It's simple, quick, and easy to gather feedback on live websites with Mopinion.

Pricing: $229/mo.

17. Feedbackify

Website feedback buttons, made simple.

Feedbackify makes it easy for you to collect feedback directly from your visitors, with customer feedback forms you can embed on your website.

It’s a simple concept:

1. Create customer feedback forms (premade templates available)
2. Add categories and a logo
3. Embed your brand new button on your website
4. Start collecting customer feedback!

Plus, Feedbackify lets you see what URL the reporter was on, their geographic location, and environment info.

Pricing: $19/mo.

18. Google Forms

Simple custom surveys and feedback.

Google Forms is intuitive, flexible in design, and free to use. You can create custom surveys in minutes and embed them on your site just as easily.

The platform also offers:

• Customizable surveys to match your branding
• A way to collect all this data into Google Sheets to analyze later
• Several question types: multiple choice, dropdown, open text…

Naturally, Google Forms integrates seamlessly with other Google products.

Pricing: free plan as long as you have a Google account, and advanced features with Google Workspace ($6/mo).

19. Nicereply

Effortless email feedback collection.

Nicereply is a customer satisfaction solution that directly integrates with your email or ticketing system. 

This transform every interaction into a feedback opportunity—which makes Nicereply a solid choice for website feedback.

The platform offers:

• Customizable surveys
• A wide range of metrics, including CSAT, NPS, and CES scores
• Real-time feedback and analytics for quick insights

Pricing starts at $39/mo.

Frequently Asked Questions

How do you collect user feedback on your website?

Collecting user feedback on your website involves three simple steps:

1. Identify the type of feedback you need (product feedback, usability testing, bug report…)
2. Create relevant questions and website feedback forms
3. Collect this feedback, using one of the tools on this list—on your entire website, or on specific web pages.

Tailoring your feedback request, asking the right questions, and using a simple feedback tool like Marker.io goes a long way towards improving your website experience.

What are the different types of website feedback tools?

Different types of website feedback tools exist for different types of issues.

But, in general, the issue is always that it’s hard for the reporter to point out specifically what they feel is wrong or needs to be changed on the website.

Relying on email tends to create long, back-and-forth chains that are a nightmare to organize.

Let’s have a look at different types of website feedback tools and what they aim to accomplish.

Voice of the customer surveys

You have probably already encountered one of these surveys:

Voice of the Customer (VoC) surveys let your visitors and customers provide direct feedback on a specific page, product, or service using their own words.

For example…

• Open-ended questions, such as “Do you think the pricing for this product is fair? Why or why not?” (small paragraph)
• Close-ended questions, such as “Would you use this product?” (1-10 scale)

You usually want to keep those short and sweet, at most a minute long—and ideally, as unobtrusive as possible.

With that said, survey widgets come in more aggressive forms, too:

• Pop-up surveys (immediately appear on a specific trigger, like hovering over a product);
• Exit surveys (when you attempt to leave the website).

Why does it work?

Because these pop-up forms are brief, they only take a couple of seconds to fill out.

They are also highly customizable and can be tailored for every page on your website—giving you a massive amount of data for very little effort.

Feedback buttons

Although feedback buttons also fall under “Voice of the Customer”, I think they deserve their own category as the more discreet alternative to pop-ups.

Are you looking to gather more detailed feedback or ideas for your product or service? Maybe a way to report bugs and errors on certain web pages?

Use a feedback button.

These buttons are less intrusive than pop-ups and come with several benefits.

First, they allow your visitors a way to leave feedback without having to exit the page.

Plus, feedback buttons are highly customizable and can be tweaked in a lot of ways to achieve your user feedback goals.

For example, if you run a SaaS, add a “Report a bug” feedback button on your app.

But on your Features page, you could change the wording to “Feature suggestion?”, and on your Help Desk, ask “Is this page helpful?”.

On an e-commerce website, you could also ask for feedback on a specific product.

Using different call-to-action messages will help you collect specific comments and insights about expected issues on those pages.

Visual feedback tools

Visual feedback tools allow users to get their point across more easily:

Using these widgets, your visitors can point at elements of the page they like, dislike, or encounter an issue with.

This is particularly handy for newer SaaS products or large websites that might have bugs hard to spot by a small development team.

Reporting technical issues through text can be cumbersome. Pointing at what doesn’t work, however, makes leaving feedback easy for clients.

What’s more, these visual feedback tools can also be used by your internal QA team.

How to choose a website feedback tool?

Choosing the right website feedback too depends entirely on what you neeed it for and the kind of feedback you’re looking to get.

Here are a few ideas:

• Usability testing: how are people using your product?
• Bug tracking and reporting: if your site is large and a button or function stops working, your customers will spot it before you do.
• Collect feedback: what do your potential customers think of your pricing? Leave a feedback form, and collect hundreds of answers over the next few months.
• Improve your conversions: what happens after a visitor lands on a certain page? What does their path look like when they finally sign up for your service or software?
• Improve landing page copy: at what point do most of your users leave?
• Find solutions to high exit rates: how come most visitors immediately leave your website, without scrolling or clicking any links?
• Conduct user acceptance testing: have ideal customers test your app in a production-like environment to see if it meets business requirements.
• ...and any other scenario you can think of!

This list of website feedback tools should cover all these use cases—so just pick the one you need!

What are some best practices for website feedback?

This will always depend on your use case.

Because there are so many different feedback types, what you collect from your testers and how you do it will also differ.

Generally speaking:

• Keep it simple. Especially if your testing involves non-technical users. A simple feedback button with an open-ended "what went wrong?" goes a long way.
• Collect all feedback data into your PM tools. Email is simply too messy and time-consuming to triage and organize.
• Keep your testers in the loop. Clients will want to know that their issue has been addressed, in particular if it's not visible on the front-end.

We hope you enjoyed this website feedback tool comparison guide as much as we’ve enjoyed putting it together.

Use this list to choose the right feedback widget for your next project.

Did we forget one? Let us know on Twitter or via e-mail!