12 Best Visual Feedback Tools in 2025

Visual feedback tools are helpful to:

• Gather client feedback
• Run website QA
• Review various file types

You know how the old saying goes: “a picture is worth 1000 words”.

But for advanced use cases, a screenshot is not enough... and you'll need tools that can really drive your point across.

That's where visual feedback tools come into play.

To help you decide, I reviewed 12 of the most popular visual feedback tools.

For each, I've included their best use case, pricing, and G2 rating.

Here are the results 👇

More details about each tool can be found below.

12 Best Visual Feedback Tools

Here are the best visual feedback tools to improve your website functionality, design, and experience.

1. Marker.io

Get visual feedback and annotated screenshots directly into your favorite tools.

Best for: Visual website feedback.

Marker.io lets you collect visual website feedback with screenshots, annotations, session replay, and technical metadata.

Here's how it works:

• High-quality screenshots and powerful annotation tools. Capture the whole page, then highlight the issue. For your QA team members, it should be immediately clear what needs fixing.
• Accurate reports. Add a concise title, a description, and steps to reproduce the bug.
• Technical data. Console and network logs, custom metadata, URL, environment—all this information is attached with every bug report.

The goal is to reduce back-and-forth for all parties involved.

Here are a couple more reasons why Marker.io is awesome for visual feedback.

Powerful annotations that make your devs go “aha!”

Need to drive your message home?

Marker.io has it all:

• Arrows
• Rectangle
• Text
• Blur (for sensitive information…)
• Different colors

It doesn’t get much more visual than that!

Plus, sending feedback with Marker.io is a simple, 3-steps process:

1. Find a bug, click the button
2. Fill out the report and input details
3. Click on “Create issue”—done!

You can install the widget via a Javascript snippet—or, if more convenient for you, via a browser extension (like Chrome).

Check it out in action:

Detailed bug reporting

Every report sent via the Marker.io plugin goes straight to your PM tool (Jira, Asana, GitHub, Trello…).

When you rely on non-technical people (e.g. clients, end-users) to give you feedback, vital details often get missed.

This is something we had to deal with for a long time at our web agency.

With Marker.io, all the data your developers need to fix a bug is automatically captured and attached:

• Reporter name
• Source URL
• Console logs
• Environment info
• …and more!

Deep 2-way integrations

Marker.io’s unique feature is its 2-way integrations with popular project management tools.

There are two benefits to this:

• You no longer need to convert feedback emails into issues in your PM tool.
• Whenever a task is marked as “Done” in your PM tool, that same task will also be “Resolved” in Marker.io.

This also means your developers don’t need to adopt yet another tool!

Clients, developers, and project managers have an overview of all issues in the dashboard.

And if you need to discuss a more obscure bug at length, you can do that straight from the issue page.

All comments, attachments, etc. are synced back with your PM tool!

Check out our 2-way sync in action:

Session replay

It’s so frustrating for developers to receive customer feedback with all the technical metadata they need—but still fail to reproduce the bug.

If only you could see exactly what the user was doing when the bug occurred...

Well—Marker.io's toolkit includes session replay for that reason.

Your developers don’t have to do anything. Simply click the “Watch replay” button on your feedback page. 

Straight from your project management tool, you can watch the last 30 seconds (or more) before the bug report was submitted.

Check out session replay in action:

We can clearly see this user journey:

1. Clicked on "About Us"
2. Scrolled down & up
3. Tried several times to click on "Contact Us"
4. Gave up and reported a bug with the Marker.io widget.

Make sure the Marker.io widget is embedded on the website(s) or app(s) you are working on, and enable session replay in your widget settings. It’s as simple as that! 

Ready to give it a go? Sign up for a free trial here—no credit card required.

Pricing: $39/mo.

2. Mopinion

Point-and-click visual feedback tool.

Best for: Digital marketers and CX teams.

Mopinion allows your users to directly click on a problematic element on live websites.

This removes some of the guesswork that comes with collecting feedback on a website design.

Key features:

• Point-and-click visual feedback forms
• On-page contextual surveys
• Text analysis and smart labels
• Integrations with Slack, Jira, GA, and more

Pros:

• Advanced targeting and feedback segmentation
• Strong analytics, suited for large teams collecting user feedback

Cons:

• Wide feature set also means a certain learning curve
• Pricing is geared to the Enterprise only, and starts at $300

Alternatives: Qualtrics (more comprehensive)

Pricing: Starts at $279/month.

3. Survicate

Lightweight user feedback tool.

Best for: Real-time NPS & CSAT surveys (web & in-app).

Survicate helps marketing and customer teams gather visual feedback with micro-surveys embedded on websites or inside web apps.

Key features:

• NPS, CSAT, CES, and custom surveys
• Integrations with HubSpot, Intercom, Segment
• Survey logic, custom branding, response. tagging
• Analytics dashboard + syncs with CRM tools

Pros:

• Easy to get started
• Modern UI and a generous free plan (25 responses)

Cons:

• No session replay

Alternatives: Refiner (for SaaS), Zonka Feedback (multi-channel)

Pricing: Free plan available. Paid plans start at $49/month.

4. Miro

Visual collaboration platform.

Best for: Brainstorming, whiteboarding, and ideation.

Miro is a flexible whiteboard built for collaboration.

It's a go-to tool for visual thinking, from early ideation and journey mapping to design reviews.

Key features:

• Infinite canvas for diagrams, flows, sticky notes
• Real-time collaboration with comments and video chat
• Templates for wireframes, research maps, and more
• Deep integrations with Notion, Jira, and Figma
• Access control for external stakeholders (clients, guests...)

Pros:

• Super versatile, it's a whiteboard
• Ideal for async collaboration

Cons:

• Can get cluttered for large projects
• Not as structured as your traditional design tools

Alternatives: FigJam, Whimsical

Pricing: Free plan available, with paid plans starting at $8/month.

5. Redpen

Comment on design and report website bugs.

Best for: Feedback on images, websites, and files.

Redpen helps users give visual feedback on static images and live websites.

Key features:

• Point-and-click comments on design
• Versioning for file reviews
• Browser extension
• Jira, Slack, and Azure DevOps integrations

Pros:

• Easy process

Cons:

• Much smaller support ecosystem, they're quite new

Alternatives: Marker.io (better sync with dev tools), Filestage (specifically for files, not websites)

Pricing: Free plan available, with paid plans starting at only $7.95/month when paid annually.

6. UserTesting

Quantitative UX insights.

Best for: Enterprise-grade surveys, heatmaps, and user flows.

UserTesting is a research platform for user experience insights.

It supports surveys, card sorting, heatmaps, and task analysis.

Key features:

• Surveys, tree tests, card sorting
• Click testing and heatmaps
• AI-powered summaries
• Participant panel

Pros:

• Powerful, mature product
• Ideal for continuous UX discovery

Cons:

• Geared for large companies, no entry-level plans

Alternatives: Maze

Pricing: Custom enterprise plans only.

7. Trymata

Usability testing and UX analytics platform.

Best for: Usability testing.

Trymata (formerly TryMyUI) is a usability testing and UX analytics suite.

The platform helps you gather visual usability insights with task-based testing, video recordings, and more.

Key features:

• Video tests with real users
• Task success/failure metrics
• Session replay and rage click tracking
• Funnel, path analytics

Pros:

• Analytics and user testing in one dashboard

Cons:

• Another tool geared towards enterprise teams

Alternatives: Hotjar (simpler, cheaper)

Pricing: Starts at $399/month, with custom enterprise plans available.

8. Filestage

Visual feedback, comments, and annotations on any file type.

Best for: Content review and approval workflows.

FileStage makes it easy for your team to organize files, feedback, and their versions in one place—for every file type.

Key features:

• Real-time comments
• File version comparison and approval workflows
• Review video, design, PDF, audio, and more

Pros:

• Great for larger teams

Cons:

• Heavy setup, not recommended for one-off projects

Alternatives: Ziflow (focus on creative approvals)

Pricing: Free tier, with a Basic plan starting at $99/month.

9. Useberry

Test prototypes and validate designs.

Best for: Unmoderated, visual prototype testing.

Useberry records your ideal customer trying out prototypes in Figma, AdobeXD, or Sketch.

Key features:

• Unmoderated tests on Figma, XD, and Sketch prototypes
• Screen and voice recording
• Task success rates and drop-off analysis
• Click heatmaps and user path tracking

Pros:

• Affordable
• Great for early validation of new designs

Cons:

• Does not offer live interviews
• Smaller user panel compared to its competitors

Alternatives: Userlytics

Pricing: Free plan available, then paid plans starting at $67/month.

10. Userlytics

Market research, UX insights, and remote user testing.

Best for: Global, multi-language visual feedback.

Userlytics helps you understand your market with a wide array of tools.

This includes card sorting, tree testing, live interviews, and AI-based feedback analysis.

Key features:

• Video-based user testing with a global panel
• Time-on-task, success rates, UX scoring
• AI sentiment and trend analysis
• Live conversations

Pros:

• Comprehensive testing features
• You can bring your own testing team

Cons:

• Interface is getting outdated

Alternatives: UserTesting, Trymata

Pricing: Plans start at $699/month if you have your own testing panel.

11. Hotjar

Visual feedback tool with screen recording, heatmaps, and surveys.

Best for: Understanding user behavior on your website.

Hotjar is an advanced website analytics tool that gives you a better picture of how visitors interact with your site.

It combines qualitative and quantitative data to help you identify bottlenecks and improve your site experience.

Key features:

• Heatmaps: a visual representation of where users click, scroll, and spend time on your website
• Recordings: live playbacks of user interactions on your site
• Surveys: real-time feedback widgets for visitors to voice their frustrations or suggestions on any webpage

All of these tools come with integrations to quickly send feedback over to your developers.

Pros:

• Comprehensive toolkit for analyzing user behavior
• Great for identifying friction points and improving conversion rates

Cons:

• Limited scalability for very high traffic websites

Alternatives: Google Analytics (better at high-level traffic analysis) or Microsoft Clarity (free, but lacks integrations).

Pricing: Free plan for basic use. Paid plan starts at $32/mo., and scales based on traffic and features.

12. FeedbackRig

Contextual surveys widget tool.

Best for: Collecting NPS scores.

FeedbackRig is a customizable, visual feedback tool with surveys for websites, apps, and emails.

Key features:

• Custom surveys (NPS, CSAT, feature requests...)
• AI analytics and sentiment summaries
• Feedback widgets for web, email, and in-app
• Integrates with Zapier, Intercom, and more
• Brand customization options

Pros:

• Multi-channel
• Strong reporting

Cons:

• Smaller company, not feature-rich

Alternatives: Survicate

Pricing: Free plan (50 responses/month), paid plans start at $49/month

Wrapping up...

And that about wraps up our list of the 12 best visual feedback tools in 2025!

Some are better for market research, others are great for surveying, and finally—collecting website feedback or sending bug reports.

It’s up to you which one fits your needs the best!

Did we miss one? Let us know and we’ll add it to the list.