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Software Reviews

The Best 12 Visual Feedback Tools [Full Comparison Guide]

Last updated:
July 21, 2022
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You know how the old saying goes: “a picture is worth 1000 words”.

But when it comes to QA, capturing a screenshot your developers can actually use is just not that easy.

To really drive your point across, you’ll need to add annotations and clearly show what’s not working:

That’s where visual feedback tools come into play.

The right tools can help you QA test your projects twice as fast—or simplify collecting feedback from your clients.

In this blog post, we’ll look at some of the best visual feedback tools out there and how they compare against one another.

Let’s get to it.

Visual Feedback Tools: Our Top Picks

1. Marker.io

Perfect for:

Client feedback & QA testing

Top feature:

On-page annotations & deep integrations

Why Marker.io is great for visual feedback

A good feedback tool should be actionable.

In other words:

  • High-quality screenshots and powerful annotations. Capture the whole page, then highlight the issue. It should be immediately clear what needs fixing.
  • Accurate reports. Add a concise title, a description, and steps to reproduce the bug.
  • Technical data. Console and network logs, custom metadata, URL, environment info—you name it. All these help developers fix bugs faster.

The goal is to reduce back-and-forth frustrations for all parties involved.

Your devs need to be able to open up a report and resolve the issue without asking themselves the same questions over and over.

Here are a couple of reasons why Marker.io is awesome for visual feedback.

Powerful annotations that make your devs go “aha!”

Need to drive your message home?

Marker.io has it all:

  • Arrows
  • Rectangle
  • Text
  • Blur (for sensitive information…)
  • Different colors

It doesn’t get much more visual than that!

Easy feedback and bug reporting

Sending feedback with Marker.io is a simple, 3-steps process:

  1. Find a bug, click the button
  2. Fill out the report and input details
  3. Click on “Create issue”—done!

Every report created this way goes straight to your PM tool (Jira, GitHub, Trello…).

All the data your developers need to fix a bug is automatically captured and attached, too:

  • Reporter name
  • Source URL
  • Console logs
  • Environment info
  • …and more!

Deep 2-way integrations

Marker.io’s unique feature is its 2-way integrations with popular project management tools.

There are two benefits to this:

  • You no longer need a project manager to convert feedback emails into issues in your PM tool.
  • Whenever a task is marked as “Done” in your PM tool, that same task will also be “Resolved” in Marker.io. This also means your developers don’t need to adopt yet another tool!

You have a nice little overview of all reports in your dashboard:

And if you do need to discuss a more obscure issue at length with your developer, you can do that straight from the issue page:

All comments, attachments, etc. are synced back with your PM tool!

Ready to give it a go? Sign up for a free trial here—no credit card required.

Pricing: $39/mo.

2. Mopinion

Perfect for:

User feedback

Top feature:

Point and click

Why Mopinion is great for visual feedback

Mopinion allows your users to directly click on a problematic element. This removes some of the guesswork that comes with collecting feedback.

Mopinion offers:

  • Data-rich reports for every form (browser, URL…)
  • On-page contextual surveys (”did you find the information you were looking for?”)
  • Analytics

They also come with their own set of integrations, including Slack, Google Analytics, and Jira.

Mopinion is a great tool for digital marketers and product managers alike to collect feedback from website visitors.

Pricing: $229/mo.

3. GetFeedback

Perfect for:

Large scale feedback

Top feature:

NPS surveys

Why GetFeedback is great for visual feedback

Get insights into your customer’s journey with GetFeedback’s NPS (net promoter score) surveys.

This tool allows you to:

  • Create and manage multiple NPS campaigns at scale;
  • Trigger surveys based on lifecycle events captured in SalesForce or other CRMs;
  • and more.

Because every report has a screenshot attached, you’ll be able to experience exactly what your customer saw when they decided to give feedback.

Pricing: Custom quote.

4. InVision

Perfect for:

Design feedback

Top feature:

Collaborative canvas

Why InVision is great for visual feedback

With InVision, your team collaborates on:

  • Designs
  • Workflows & wireframes
  • MVPs
  • …and others.

Their canvas feature allows you to give real-time feedback on what your colleagues are working on—or help them bring ideas to life.

Use notes, emojis, or highlights to make your point and 10x your productivity on creative team projects.

Pricing: $7.95/user/mo.

5. Red Pen

Perfect for:

Design feedback

Top feature:

On-page comments

Why Red Pen is great for visual feedback

Red Pen keeps it simple. And fast.

In just a few clicks, upload a screenshot and start collaborating. With point and click comments, it’s easy to highlight what the issue is and start a conversation.

Use Red Pen for design as well as website feedback—you just need to take a screenshot of the page.

This is also one of the few tools on our list to include version management.

Pricing: $20/mo.

6. UserZoom

Perfect for:

UX insights

Top feature:

Click testing

Why UserZoom is great for visual feedback

With UserZoom, you get direct visual insights into your users:

  • Evaluate their first impressions with surveys;
  • Improve clarity with click data aggregation;
  • Visualize usability issues with heatmaps;
  • …and more!

UserZoom is an all-in-one user experience platform to help improve your marketing and design decisions.

Pricing: Custom

7. TryMyUI

Perfect for:

Usability testing

Top feature:

Targeted usability tests

Why TryMyUI is great for visual feedback

TryMyUI helps you gather usability insights with:

  • Desktop & mobile testing
  • Demographic filtering & custom screening
  • UX Diagnostics
  • …and other testing tools.

TryMyUI helps you uncover how users are behaving on your site. And if they manage to navigate it without hiccups.

With targeted usability tests, you can give testers specific tasks. For example, tell them to "buy a shirt on this website" and analyze how easy (or difficult) it is to do the task.

Pricing: $99/mo.

8. FileStage

Perfect for:

Feedback on any file type

Top feature:

Comments and annotations

Why FileStage is great for visual feedback

Get your projects reviewed faster with FileStage.

This tool makes it easy for your team to organize your files, feedback, and their versions in one place—no matter what type:

  • Videos
  • Images
  • Designs
  • Documents
  • Audio files
  • …and more!

Stop going back and forth between email and all your different tools.

Instead, upload everything to FileStage—and let the platform handle the rest.

Pricing: $19/user/mo.

9. UserTesting

Perfect for:

Market research

Top feature:

User recordings

Why UserTesting is great for visual feedback

UserTesting records your ideal customer trying out your product for the first time.

The platform makes it easy to target a tester based on your preferences. You then gain unique insights into their:

  • Pain points
  • Frustrations
  • And needs...

...as they test your product.

You can also have an interview with the tester to ask more questions about their experience afterwards.

Pricing: Custom

10. Userlytics

Perfect for:

Market research & UX insights

Top feature:

Remote user testing

Why Userlytics is great for visual feedback

Userlytics helps you understand your market with a wide array of tools:

  • Advanced video recordings
  • Time on task & success/failure metrics
  • Tree testing & card sorting
  • Live conversation with participants
  • …and more.

It’s the go-to platform for market research. You get to talk to real people and receive real feedback.

With remote testing sessions, you can observe and/or hear your users experience your product for the very first time.

Pricing: $49/tester

11. Hotjar

Perfect for:

User analytics and marketing insights

Top feature:

Heatmaps

Why Hotjar is great for visual feedback

Hotjar helps you understand how your users feel about your website.

Hotjar has made a name for itself in the feedback & marketing industry with heatmaps, video recordings, surveys, and analytics.

Their top feature—heatmaps—helps you visualize where users spend the most time on your website.

And with video recording, you get a zoom-in on a typical customer journey.

Pricing: $66/mo.

12. FeedbackRig

Perfect for:

Customer insights

Top feature:

Surveys & integrations

Why FeedbackRig is great for visual feedback

Increase customer satisfaction and retention with FeedbackRig.

The platform offers everything you can think of when it comes to user insights:

  • Surveys
  • Powerful reports and analytics
  • Integrates with a wide array of tools

Plus, it’s 100% customizable. And with their feedback widget embedded on your site, it’s easy to collect actionable data from your users.

Pricing: $44/mo.

Wrapping up…

And that about wraps up our list of the best 12 visual feedback tools in 2022!

Some are better for market research, others are great for surveying, and finally—collecting website feedback or sending bug reports.

It’s up to you which one fits your needs the best!

Did we miss one? Let us know and we’ll add it to the list.

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