15 Best Voice of the Customer (VoC) Tools for 2026

In this comparison guide, we’re weighing up the 15 best Voice of Customer tools on the market based on features, pricing, and use case.

Without Voice of the Customer data and real insights from real customers, your CX, product design, development roadmaps, marketing, and sales funnels are flying blind.

Voice of customer tools are your company’s radar. They help you collect customer insights and turn them into actionable tasks for your team.

But you need the right tool to collect these insights and turn them into actionable tasks for your engineering teams.

Let’s start with the basics.

What are Voice of Customer tools?

Voice of Customer (VoC) tools are software solutions, platforms, and apps used to collect customer feedback and provide insights into customer satisfaction.

Customers and users are notoriously hard to get feedback from.

In most cases, if a customer’s unhappy with a website or app, they’ll leave and not return. Companies with a high bounce rate, abandoned carts, or free-trial churn don't get the feedback to explain why customers aren’t converting or sticking around.

So what do you do when you want to collect feedback and actionable insights directly from customers/end-users?

There are dozens of tools for collecting visual feedback, user acceptance testing (UAT), and there are loads of other website feedback widgets on the market. 

You need to understand why customers and users take action (or don’t) on websites or apps so that you know what to improve.

That’s why voice of customer (VoC) tools need to play an integral role in your product development, CX, and UX: they’re essential to creating and maintaining an ongoing feedback loop with customers. 

A proactive feedback loop makes it much easier to identify and solve problems. Plus, it shows customers you are always listening to their needs.

Let’s face it, whether you’re managing feedback across multiple websites, brands, stakeholders, or busy in-house teams, customer feedback can easily get overlooked.

Unless you’ve got processes and tools to collect the data consistently. 

Some VoC tools collect customer feedback using surveys, widgets, and popups, while others dive into data-backed analytics, heatmaps, and sentiment analysis.

What you use depends on the features you need, sector-specific use cases, and budget.

Let’s now look at all 15 tools in more detail—and let’s find out which one is right for you!

15 Best Voice of the Customer Tools

Here’s a list of the best voice of the customer tools in 2026 for feedback management, customer support, and feedback collection.

1. Marker.io

Marker.io collects voice of customer feedback straight into your PM software. 

Marker.io is a powerful, easy-to-use, and cost-effective voice of the customer tool for in-house software teams, WebOps teams, QA teams, and UX/CX teams.

The platform is an unobtrusive VoC tool that appears as a widget on development websites, live sites, and apps.

With one click, customers and users can provide data-rich visual feedback.

You can even see the last 30 seconds or more before feedback was submitted using Session Replay.

The best thing is that voice of customer feedback and bug reports go directly into your project management tool—such as Jira, Trello, Asana, GitHub, ClickUp, and dozens of others. 

Want to see how Marker compares with other Voice of Customer (VoC) tools? Try Marker.io free for 15 days, add it to your workflow, and let us know what you think!

Pricing: starts at $39/mo.

2. InMoment

A powerful SaaS tool for collecting website or in-app voice of customer feedback. 

InMoment comes with tools for customer feedback surveys, conversational intelligence, reputation management, analytics, digital listening, and employee feedback.

• VoC-centric Net Promoter (NPS), CSAT, and Customer Effort Score (CES) surveys
• A multi-channel approach for asking customers and users questions: Microsurveys via Email, In-app, Mobile, SMS, and Intercom Messenger
• Integrations with other apps, such as Salesforce and Slack, so that feedback can be actioned, and users or clients notified instantly

Pricing: No public pricing is listed. You can request a demo, and InMoment also offers a 30-day CoreCX trial.

3. Medallia

An enterprise “Experience Platform” for customer insights and mission-critical action.

Medallia comes with a suite of solutions for managing customer experiences across digital, social, speech, survey, video, and other feedback signals. With Medallia, you can:

• Conduct everything from voice of customer surveys to market research
• Create an experience profile for every customer and get an overview of experiences across touchpoints, channels, and journeys over time
• Implement action-oriented analytics

Pricing: Custom quote.

4. Qualtrics XM Discover

Customer experience management tool.

Qualtrics provides enterprise-level experience management (XM), including XM Discover, the product line that evolved from Clarabridge. It includes:

• Voice of customer surveys and forms
• Emotional intelligence, conversational analytics, and data
• A platform for pulling together all forms of experience data, and loads more

Pricing: Custom quote.

5. Forsta

AI-powered voice of the customer and customer experience platform.

With Forsta, you can:

• Manage everything related to customer experience (CX) and voice of customer insights
• Map the customer product experience
• Generate market and brand insights, and so much more

Pricing: Custom quote.

6. GetFeedback

Voice of customer feedback and Net Promoter Score (NPS) surveys.

With GetFeedback’s website and app feedback tools, you can:

• Create and manage multiple NPS and VoC campaigns at scale
• Trigger surveys and collect feedback based on lifecycle events captured in Salesforce and other CRMs

Every report and survey response comes with a screenshot and metadata, so it is clear what needs changing/fixing across your client's digital domain.

Pricing: Custom quote.

7. Typeform

Popular voice of customer (VoC) feedback widget and survey forms.

Typeform allows you to collect feedback from your customers, anywhere on your website:

• Create and configure relevant surveys depending on your VoC feedback requirements
• Embed every survey as a pop-up, in the sidebar, or as a feedback button
• Reports, analytics, and easy-to-use API-based integrations

Typeform also provides dozens of pre-made survey templates you can use for inspiration (or straight-up copy).

Pricing: Free plan available. Paid Core plans start at $25/mo billed yearly, or $29/mo month-to-month.

8. Verint Voice of Customer

Complete CX platform with Voice of Customer feedback loop. 

Verint Voice of the Customer software helps companies capture, analyze, and act on feedback across web, mobile, survey, and enterprise CX programs. The platform includes:

• Voice of Customer (VoC) solutions like surveys and deep-dive customer analytics
• Real-time alerts
• An easy-to-use dashboard with metrics that help internal teams close the feedback loop

Pricing: Custom quote.

9. Mopinion

Point-and-click voice of customer (VoC) feedback tool.

Mopinion removes the guesswork from voice of customer responses so that you know what needs fixing or changing on a website or app.

Mopinion provides:

• Data-rich reports with every VoC response form (browser, URL, etc.)
• Customers can literally click on the problematic element, which is useful for bug reports
• Collect data via on-page contextual surveys (such as “Did you find the information you were looking for?”)
• Analytics built into every VoC report

Mopinion also comes with numerous integrations, including Slack, Google Analytics, WordPress, and Jira.

Pricing: From €279/mo, with a 14-day full-access free trial.

10. AskNicely

A customer feedback and voice of customer analysis platform.

AskNicely is a platform for collecting customer feedback, aimed at supporting service businesses and frontline teams.

With AskNicely, you can:

• Create custom VoC surveys with dozens of templates
• Integrate with your existing workflow so devs & QA teams can take action on customer feedback
• A suite of tools to collect better reviews and prevent bad ones

Pricing: Custom quote.

11. SentiSum

An AI-based VoC software and customer sentiment analysis tool.

SentiSum uses AI and sentiment analysis to understand customer conversations across support tickets, chats, calls, reviews, surveys, social channels, and more.

• Understand the voice of customers and sentiment in real-time
• Use AI to tag and allocate support ticket priorities
• Deep-dive into VoC data to uncover NPS and CSAT scores

Pricing: From $3,000/mo for Core Insights. Enterprise pricing is custom.

12. SurveyMonkey

Online survey platform for large-scale VoC programs.

With SurveyMonkey, you can:

• Create voice of customer surveys and collect the data in one central place
• Integrate this data with other tools and software
• Use survey templates or create your own

Pricing: Free Basic plan available. Team plans start at $30/user/mo, billed annually, with a minimum of three users. Enterprise pricing is available by demo.

13. SurveySparrow

An all-in-one omnichannel experience management platform.

With SurveySparrow, you can:

• Run ongoing voice of customer surveys
• Collect CX experience data across all channels
• Automate and proactively respond to customer feedback

Pricing: Free plan available, with a 14-day free trial. Paid plans include Basic, Starter, Business, and Enterprise, with Enterprise pricing available by contacting sales.

14. Google Forms

Google Workspace and its suite of business tools need no introduction.

Google Forms is part of the Gmail and Google Workspace suite of services.

And while often overlooked, it is a viable voice of the customer tool with free surveys and data collection.

You can embed them in websites and apps. However, most people use Google Forms to send surveys out via email and social media.

Pricing: Free with a Google account, or included in Google Workspace plans.

15. Zonka Feedback

Customer experience and product feedback management tool.

Zonka Feedback provides omnichannel experience management, CX automation, and the ability to close the feedback loop—all bundled into an easy-to-use, yet comprehensive platform.

Some of its features:

• Measure VoC with NPS, CES, and CSAT
• Omnichannel surveys—online, on website, in-app, in-product, offline, email, SMS, and more
• Real-time alerts, in-depth analytics including text and trends
• Advanced user segmentation to target the right audiences
• Trigger surveys directly from the platform or via integrations from Salesforce, Hubspot, ActiveCampaign, Zendesk, Freshdesk, and more
• Detailed view of each customer and their overtime trends and scores

Pricing: custom quote, based on feedback volume, scale, and CX goals. A 14-day free trial is available.

Wrapping up...

So there you have it: a comparison of 15 of the best voice of customer tools on the market.

We hope this post helped you decide on a tool that’s right for you.

Did we miss something? Let us know on X or via e-mail!