10 Useful Widgets for Your Website in 2023
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10 Useful Widgets for Your Website in 2023

Last updated:
March 31, 2023

    In this blog post, we go over 10 of the best website widgets and plugins to enhance your site with extra functionality.

    Website widgets can turn a simple website into a powerful turnkey solution that drives traffic, sales leads, and conversions.

    This includes tools for collecting visitor and user feedback, boosting SEO, booking calls, sharing content on social networks, a contact form, helping customers find a product on your site, and loads more.

    Most widgets are either free, cheap, or come included in software subscriptions.

    Let’s take a closer look at the 10 best website widgets on the market.

    10 Best Website Widgets in 2023

    Web developers and agencies have a vast ecosystem of widgets and software to choose from.

    WordPress alone offers over 60,000 website widgets to choose from—let’s just say it can quickly get overwhelming!

    This is a curated list of the best widgets for websites.

    1. Marker.io: website feedback widget

    Collect visual feedback and bug reports from clients, colleagues, and end-users with this website widget.

    The Marker.io website feedback widget is the perfect solution for devs, agencies, and companies that need to collect customer and user feedback.

    You can use Marker.io as its own standalone bug tracker, or decide to send all feedback to your favorite project management tool.

    The widget lives unobtrusively on all (or some) live web pages, or on staging, and is super easy to install. 

    All it takes is a few lines of code and a Marker.io account.

    The tool allows you to:

    • Collect web visitor/user feedback from every page in a non-intrusive way;
    • Source more detailed feedback from colleagues while providing shorter forms for users, clients, and web visitors;
    • Give users the ability to provide visual feedback (annotations, images, text, even emojis…);
    • Offer an easy way to confirm bug reports have been fixed/actioned automatically; 
    • Give devs the metadata they need to fix a bug; plus session replay so you can see what’s wrong;
    • Integrate with your favorite PM tools (Jira, GitHub, Trello…).

    Let’s take a look at some Marker.io features in more detail!

    Collect feedback with a website widget

    Marker.io is a widget that lives as a small feedback button on your website.

    For web visitors and users, it’s super easy to give a company feedback or report a bug.

    All they need to do is: 

    1. Find a bug or notice something they’re unhappy with and click the button.
    2. Fill out the feedback form and provide a few details; 
    3. They can even make these reports visual—technical data, plus a 30-second session replay recording, will be automatically included; 
    4. Click “Report Feedback”—done!

    With Marker.io's website widget, providing and collecting feedback is easier for everyone involved. 

    A reporter finding a bug and reporting it via Marker.io’s feedback button.

    Every piece of feedback reported via the widget will go straight into your project management tool of choice (Jira, Trello, Linear…).

    Data-rich bug reporting

    As a developer, knowing what a customer or user wants fixing is much harder without technical data.

    Most website visitors aren’t tech-savvy, or at least not enough to give devs what they need to replicate and fix a bug.

    To make this easier, we automatically include the following in every bug report:

    • What page of the website they were on;
    • Environment (OS, browser, device) and console logs so devs can reproduce the bugs;
    • Metadata;
    • Session replay/recording, etc. 

    Now you should have enough information to accurately identify and fix a bug without struggling to locate it or asking for this data.

    Session replay

    There’s one rule of thumb with bugs.

    If you can’t find it, you can’t fix it. And the first step towards fixing any bug is to try and reproduce it.

    Even with technical data, you sometimes fail to understand what’s happening.

    If only you could see exactly what a web visitor or user did when the bug occurred…

    Thankfully, you can, with session replay included in Marker.io's toolkit. 

    These recordings go straight into your PM tool: click the “Watch replay” link.

    You’ll then be able to watch the last 30 seconds (or more) before the report is submitted.

    Check out session replay in action:

    Marker.io's session replay shows the last 30 seconds before a reporter submitted a bug, making it easy to reproduce.

    2-way sync with PM tools

    Collecting any kind of feedback is crucial for devs and agencies, but it’s also tiring and time-consuming work.

    When sourcing feedback from clients, you need to:

    • Send them a link to the staging site.
    • Depending on the number of stakeholders, it could take days or weeks to get anything back from them.
    • Next, a project manager spends hours and hours creating and assigning tasks in your PM tool to fix these problems.
    • Finally, you email the client to update them on what’s being done.

    It’s even harder getting feedback or bug reports from web visitors and users. In most cases, they won’t tell anyone anything is wrong—or just criticize the company on social media.

    Unless you’ve got an unobtrusive, easy-to-use website widget for collecting feedback! 

    With Marker.io and our 2-way sync solution, those feedback headaches are a thing of the past. 

    Feedback goes straight to your PM tool. Every time an issue is marked as “Done”, it will automatically be “Resolved” in Marker.io.

    Plus, you can set it up so that the person who sent feedback is automatically alerted via notifications.

    Check it out:

    Marker.io's 2-way sync keeps your clients in the loop.

    Take Marker.io for a spin to collect web visitor feedback:

    Try Marker.io free for 15 days and embed it into your website with our easy-to-use website widget.  

    Pricing: starts at $39/mo.

    2. Calendly: book a call widget

    Booking & scheduling tool with a calendar widget. 

    Calendly is a scheduling software suite that’s ideal for B2B companies with sales teams, and service businesses that need customers to book appointments.

    Naturally, it includes a website widget you can embed anywhere on your site via a simple HTML snippet.

    With Calendly, you can: 

    • Simplify and automate scheduling, putting your availability preferences in a public calendar;
    • It integrates with your favorite calendars already—syncing with Google Calendar, Office 365, and others;
    • Send a simple link to whoever requests a meeting with you;
    • Embed a simple Calendly widget on any website, allowing website visitors to schedule a meeting straight from your web pages.

    Pricing: free option, with a premium plan (extra features) from $8 per person/month. 

    3. ShareThis: social sharing widget

    Enhance your site and grow your social traffic with simple sharing widgets.

    ShareThis was one of the first and is one of the longest-running social sharing tool providers. 

    • It’s easy (and free) for devs to install social sharing buttons on any website—and for hundreds of social platforms and messenger apps worldwide;
    • You can also use data solutions from ShareThis to collect more information on your web visitors.

    Pricing: all share buttons and other website widgets are free to use. 

    4. Google Maps widget

    Help your visitors locate your business.

    For businesses, Google Maps is a powerful localization Google feature that many can’t live without.

    With Google Maps, you can: 

    • Embed a map on your website to help customers find you—and appear more legit;
    • Connect this to Google My Business and other localized search solutions from Google; 
    • Use Google Maps to increase in-person footfall and sales. 

    Pricing: $200 free credits every month (that’s 28,500 maploads), with pay-on-demand for static or dynamic maps embedded into websites.

    5. Intercom: live chat widget

    Live chat with customers or sales leads with this communication widget.

    Intercom needs no introduction as an all-around tool for communicating with customers in real-time—and in most cases, this happens through a popup website widget.

    With Intercom, you can:

    • Connect with customers or sales leads when they’re already on your website;
    • Set up custom live chat triggers depending on which web page they’re on;
    • Funnel these conversations into connected tools, such as customer relationship management (CRM) software;
    • Automate customer support, and loads more!

    Pricing: From $99/mo (or $74/mo when billed annually), for small businesses. 

    6. Testimonial.to: ratings & reviews widget

    Add testimonials, ratings, and review features to any website with this simple and powerful widget.

    Testimonial.to is an easy-to-use solution for collecting text or video testimonials and reviews from customers. It includes:

    • A website widget (suitable for dozens of platforms and tech stacks); 
    • Integrations with hundreds of other tools; 
    • It can be used for websites of every size, no coding required. 

    Pricing: from $25/mo.

    7. MailChimp: email marketing & newsletter widget

    Add email marketing and newsletters to any website.

    MailChimp is the world’s leading email marketing software suite.

    The platform allows you to:

    • Embed a newsletter, contact form, email capture form, or popup on any website; 
    • Integrate this data capture solution with automated email marketing software;
    • Leverage a wide range of MailChimp tools, such as audience management, segmentation, and other creative solutions.

    Pricing: from $13/mo (usage limits apply at every price point). 

    8. Rss.app: RSS feed widget

    Embed and integrate RSS feeds into websites. 

    RSS.app is an easy way to get RSS feeds from any webpage.

    The tool allows you to:

    • Create news feed widgets from any data;
    • Add dynamic content to your website or mobile app (for example, a blog feed with your most recent articles);
    • Integrate with numerous website platforms, including WordPress and Shopify—no coding required!

    Pricing: From $9.99/mo.

    9. Swiftype: search widget

    Simple website search.

    Most website search features are awful. Swiftype came along to fix that.

    Swiftype is an easy-to-use and install website search widget with powerful search functionality. With this, you can: 

    • Embed a search widget button into every website; 
    • Ensure powerful, accurate, and fast results are generated, keeping visitors on your website; 
    • Integrate it with analytics and other website tools. 

    Pricing: From $79/mo. 

    10. Jotform: surveys widget

    Embed customer surveys on your website. 

    Jotform is a secure online survey and form builder trusted by over 15 million users worldwide.

    With Jotform, you can:

    • Use templates to quickly create and embed the types of forms and surveys you want to ask web visitors; 
    • Collect that data and feed it into other software suites, such as your CRM; 
    • Access a vast range of other features, automating your online and email marketing.

    Pricing: From $39/mo.

    Frequently Asked Questions

    Why does my website need widgets? 

    Websites don’t need widgets per se—but most websites come with limited functionality.

    This means you’d need a custom-built solution for basic stuff like contact forms, interactive faqs, calendar on your home page or specific landing page…

    Thankfully—those are common use cases, and other developers have built this for you.

    Whether you’re an agency building custom-made websites, using templates, or drag-and-drop SaaS solutions for clients, there’s a good chance you’ll need to plug in some widgets to provide clients with the features they need.

    Most clients need SEO boosting tools, and there are widgets for that. Or the ability to collect customer data, ask customers for feedback, or send out surveys⏤thankfully, there are hundreds of easy-to-install widgets for every use case.

    Widgets enhance a site, giving it the functionality and features clients and their users need to interact with the brand, make a purchase, and have the best possible customer experience.

    How do I choose the right widgets for my website/or clients’ websites?

    When choosing website widgets, you need to be careful to avoid simply plugging in anything that might do what you want. Be selective.. 

    Picking website widgets involves asking some simple questions:

    • What features and functionality do I/does my client need? 
    • How can we improve this website without compromising speed or breaking the budget?
    • What features is the website currently lacking that our client and their customers would benefit from? 
    • How do we meet the scope requirements effectively? 

    Once you’ve answered these questions, start plugging in the widgets that fit the criteria. 

    Ask the client what they’ve already got in their tech stack, particularly marketing, sales, analytics, and customer service solutions, and embed any widgets that come with those software subscriptions. 

    If you’ve found other widgets your client would benefit from, ask first before adding to their tech stack and monthly subscription overheads.

    Happy widget hunting!

    Wrapping up...

    So there you have it: 10 of the most useful website widgets. 

    In this case, neither tool is an either-or scenario.

    You can have all of these for your website, with minimal impact on loading speeds, or simply pick the ones you need for your website or client websites.

    Let us know if we missed something!

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