10 Best FullStory Alternatives and Competitors in 2026

‍In this article, we compare the 10 best FullStory alternatives based on features, best use cases, and pricing.

FullStory is a software solution for developers and marketers that helps them understand user behavior, reproduce bugs, and provide better online customer experiences

The platform is a full-service digital experience intelligence (DXI) analytics suite, including complex data capture, product analytics, and session insights. 

While FullStory does the job well, and we use it extensively at Marker.io, it comes with a few shortcomings:

• Cost. Let’s face it, most small businesses and startups will look twice before considering a $1000/mo. plan for a product analytics platform.
• Designed for companies with a large digital profile. FullStory’s web analytics solutions are typically for brands with dozens of customer-centric websites and apps with millions of monthly visitors and users.
• It’s incredibly hard to learn. With dozens of options, custom events, and an overwhelming amount of data and recordings, it’s hard to set up web analytics that make sense.

If you’re just looking to analyze a few user sessions, trying to reproduce a bug, or understand the basics of user behavior on your website—you don’t need the full range of features FullStory offers.

So, for developers, agencies, and user experience teams looking for alternatives to FullStory—we have a list of options for you! 

10 Best FullStory Alternatives & Competitors

Here’s a list of the best FullStory alternatives and competitors for product analytics, conversion funnel optimization, and customer success.

1. Marker.io

Collect website feedback and bugs straight into your favorite PM tools.

With Marker.io, you can:

• Collect customized visual and annotated feedback from customers/users on your website, app, or software with a simple “one-click” widget; 
• Collect data-rich bug reports so you know when something isn’t working and have the data to fix it; 
• See what a customer/user was doing before a bug report was submitted with session replay; 
• Have all of this data and feedback go straight into your project management (PM) tool, so that bug reports and other feedback can be actioned—and the user who reported it automatically informed; 
• And so much more! 

Capture on-site and in-app visual user experience feedback 

The beauty of Marker.io is that it lives as an unobtrusive but easy-to-find feedback widget on your website or within your app. 

Once a website or app goes live, it’s difficult to easily get feedback from users and customers.

Very few are willing to contact a company to say something is wrong, or they don’t like how something looks or works. 

Most of the time, unhappy users simply leave and don’t come back. 

You can change this, and you don’t need an expensive DXI suite to fix this problem. All you need is a simple feedback widget. 

For the end-user, reporting a bug or feedback is a simple, 3-step process: 

1. Find a bug and click the button.
2. Fill out the feedback form and input details.
3. Click on “Report Feedback”—done!

Ready to give it a go? Sign up for a free trial here—no credit card required.

Pricing: $39/mo.

2. Hotjar

Heatmaps, recordings, and surveys for user behavior analytics.

Hotjar is a popular visual customer feedback analytics tool that includes heatmaps and session replays so that devs and UX teams can understand the user experience more effectively. 

Hotjar comes with a suite of tools to help companies analyze and enhance the customer/user experience, including:

• Heatmaps. Visualize where users spend the most time on your site and what they tend to ignore.
• Recordings. Zoom in on specific sessions and follow the user as they navigate the website.
• Surveys. Send visitors targeted, in-context surveys for specific webpages.

Pricing: Starts around $32–39/mo (Observe Plus), with pricing now managed via Contentsquare following its 2025 acquisition of Hotjar.

3. LogRocket

Session replay, product analytics, and error-tracking software solution. 

LogRocket helps companies find issues faster, receive bug reports from users, and optimize website and app experiences to increase conversion and retention rates. 

Pricing: Session-based, combining web and mobile – starts at roughly $176/mo (confirm current tiers with LogRocket).

4. Inspectlet

Session recording and user analytics platform.

Inspectlet is another popular session recording, dynamic heatmap, and error logging tool. 

Inspectlet “tells you why” users/visitors do what they do, and ultimately, what they want. Their suite of features includes:

• Session replay
• Frontend performance monitoring
• Product analytics
• Error monitoring

Pricing: From $39/mo. 

5. FullSession

Digital customer experience platform.

FullSession includes session replay recordings, customer heatmap technology, and customer survey feedback tools. 

Pricing: From $39/mo. 

6. UXCam

In-app user behavior analytics.

UXCam includes an extensive suite of features giving app development teams the insights they need to improve their in-app UX, including:

• User analytics
• Event analytics with custom events
• Funnel analytics
• Session replay and heatmaps

Pricing: Free trial available, and pricing needs to be requested as not publicly available. 

7. Contentsquare

Customer experience analytics platform.

Contentsquare is an analytics software suite that promises “an unprecedented understanding of the customer experience.” 

They offer user analytics features including:

• Customer journey analysis. Full visualization of funnels from entry to exit.
• Session replay. To understand and capture user behavior.
• Zone-based heatmaps. Understand what makes visitors tick.
• Impact quantification. Quantify data issues that affect your conversion rates.

Pricing: Growth plan pricing is public (from roughly $40/mo); higher tiers remain custom quotes.

8. Mouseflow

Website experience optimization with heatmaps and session replay.

Mouseflow includes 6 different types of heatmaps, behavior analytics, session replay, and a lot of other features specifically to optimize your website.

Pricing: Free trial available, with pricing from $25 to $399/month 

9. Chartbeat

Monitor, optimize, and measure content data.

Chartbeat is an analytics solution for understanding how to get more traction and growth from website audiences. 

It doesn’t include session replay or some of the other features that other tools do, but it’s a useful analytics suite if you’re just looking to get more insights from your content.

Pricing: Demo and pricing needs to be requested as not publicly available. 

10. Datadog

Monitor, troubleshoot, and optimize app performance.

Datadog is a Cloud-Monitoring-as-a-Service solution.

Datadog includes session replay alongside its performance monitoring features, including:

• Graph and alert on error rates or latency percentile
• Automatically collect logs from all services and platforms
• Visualize load times and frontend errors

Pricing: Demo and pricing need to be requested as not publicly available. 

And there we have it: the 10 best FullStory alternatives and competitors. 

We hope you find this list helpful when choosing a FullStory alternative. 

Did we miss anything? Let us know on Twitter or via email!