10 Best Feedback Buttons: What They Are and How to Use Them
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10 Best Feedback Buttons: What They Are and How to Use Them

Last updated:
December 20, 2022

    In this blog post, we’ll compare the 10 best feedback buttons for websites based on features, best use cases, and pricing.

    Collecting any kind of useful and actionable feedback from users, clients, and even colleagues is a challenge. 

    Emails, Slack, and spreadsheets work fine for most low-volume projects. When you’re only building 1-3 websites per month, most agencies can manage this way. 

    But what happens when you scale? 

    How do you collect feedback and action it from all those websites or app projects every month? 

    You can’t scale without clear processes. And more ad-hoc processes tend to break down once you’ve got dozens of clients to keep happy. The quality of the feedback suffers too. 

    Or, even worse, client feedback gets missed. Clients start to complain. Projects take longer to complete. It’s a mess!

    Website feedback buttons and forms exist to solve these problems.

    Let’s have a look at some of the best feedback buttons out there!

    What is a feedback button?

    Feedback buttons are small, unobtrusive, and incredibly useful feedback collection forms that live on websites and within apps. 

    Development agencies and in-house dev teams can use them to collect feedback from website visitors, beta testers, and web dev clients.

    All it takes is a small snippet of code to install a feedback widget.

    You can embed this into a website or app to cover your entire website, or only specific pages—and follow every step of the customer journey.

    What can you collect with a feedback button?

    Website feedback buttons are incredibly useful for collecting the following feedback:

    • Bug reports, with the relevant metadata and technical data so that devs can recreate the bugs and fix the problem; 
    • Website usability issues, web app functionality, and user experience feedback. Ideal for QA testing and user acceptance testing;
    • Instant feedback on anything a client, beta tester, colleague, web visitor, or stakeholder wants changing on a website or app; 
    • Customer satisfaction scores and surveys, such as NPS or CSAT scores, and visual feedback.

    What are the different types of feedback buttons?

    Different types of website feedback buttons serve different goals:

    • Visual website and app feedback so you can iterate and make changes faster during the development and beta-testing phase of a project. 
    • Bug reporting feedback buttons that help you uncover more obscure issues that your QA team may have missed.
    • CSAT or NPS survey (net promoter score) feedback buttons to get an aggregate value for every page on your site.
    • Helpdesk buttons, so that dev, QA, and even marketing teams can see which content or pages are performing well and which aren’t so popular (you’ll typically see this in form of smiley faces, a star rating, or emojis).
    • Surveys asking specific questions about a website so you can collect qualitative data on how your visitors feel about your site.

    Feedback buttons are ideal for: 

    • Web dev agencies (for client feedback on websites and apps)
    • SaaS tools (for product feedback and to improve retention)
    • Ecommerce and B2C businesses (real-time surveys, contact forms, market research, and customer data)

    10 Best Feedback Buttons in 2023

    Here’s a list of the 10 best feedback buttons to collect user, customer, and client feedback, to improve your customer experience, and build a better product.

    1. Marker.io

    Collect user and client feedback with a simple website feedback button straight into your PM tool, without leaving the web page.

    A good website feedback button should do the following: 

    • Collect web visitor and client feedback in a non-intrusive way (no annoying pop-ups or exit intent frames);
    • Allow users to leave visual feedback, bug reports, and automatically record technical data and the visitor session;
    • Offer an easy way for these tasks to go into a PM tool and alert the user or client when they’ve been actioned.

    Good news: Marker.io does it all!

    Collect user feedback and client comments via a simple on-page button

    Marker.io lives on any page of your website (or the entire domain) as a small feedback button.

    For the end-user or a client, it’s super easy to report a bug or leave a comment:

    1. Find a bug, and click the button.
    2. Fill out the feedback form and input details.
    3. Click on “Report Feedback”—done!
    A reporter finding a bug and reporting it via Marker.io’s feedback button.

    Every piece of website feedback goes directly into your project management tool of choice (Jira, Trello, Linear…).

    This works on any type of website or web app, and is available as a WordPress plugin, too!

    Automatic 2-way sync with the most popular project management tools

    Feedback data collection is a nightmare the traditional way. 

    Clients send emails, WhatsApp messages, ping you on Slack, call, setup video calls, or even send spreadsheets or presentations containing their feedback and things they want changing. 

    A project or product manager then has to collect and collate all of this feedback,, and then spend several (painful) hours transferring every email into your PM tool.

    With Marker.io’s automatic 2-way sync with PM tools, you don’t have to do any of that anymore. 

    First off, feedback collection is much easier since it all goes straight to your PM tool. 

    Secondly—our sync works both ways, so every time an issue is marked as “Done” in your PM tool, it’s marked as “Resolved” in Marker.io.

    Also, the client can receive a notification via e-mail, if you want to set that up.

    Check it out:

    Marker.io's 2-way sync keeps your clients in the loop.

    Data-rich bug reports

    In most cases, fixing a bug involves recreating it. 

    Unfortunately, users and clients that aren’t tech-savvy don’t know the first thing about bug reporting. All they want is a website or app that works. 

    With Marker.io, bug reporting is easy, because every report logged through a feedback button automatically includes:

    • What URL they were on;
    • Environment (OS, device, browser, etc.) and console logs so devs can reproduce the bugs;
    • Metadata;
    • Session replay/recording, etc.

    This data is included with the rest of the report, so there’s no more guessing and trying to work out from written or visual feedback how to replicate the bug and fix it. 

    Session replay

    Dev and engineering teams can’t fix a bug that they can’t adequately replicate. 

    Even with technical data included in a report, there are times when the best devs fail to understand what’s going on. 

    If only you could see exactly what happened when the bug occurred...

    Well—Marker.io's toolkit includes Session Replay for that reason.

    Within your PM tool, you can click the “Watch replay” link.

    You can watch the last 30 seconds (or more) before the report was submitted.

    Check out session replay in action:

    Marker.io's session replay shows the last 30 seconds before a reporter submitted a bug, making it easy to reproduce.

    Want to give Marker.io a go? Try Marker.io free for 15 days, add it to your agency workflow, and let us know what you think!

    Pricing: starts at $39/mo.

    2. JotForm

    Simple online feedback button and form builder that integrates with hundreds of SaaS tools.

    With the Jotform feedback button, you can:

    • Integrate with 100+ SaaS products and platforms, including CRMs and email marketing
    • Deploy templates or build your own custom form and feedback button 
    • Collect an extensive range of data from customers using a simple online feedback button 

    Pricing: A free plan (5 forms, 100 submissions/mo), up to a premium version at $39/mo, with custom plans for Enterprise clients.

    3. InMoment (Wootric)

    SaaS tool for collecting user feedback on your website. 

    InMoment (formerly Wootric) includes: 

    • Hyper-targeted Net Promoter (NPS), CSAT, and Customer Effort Score (CES) surveys 
    • A multi-channel approach for asking customers and users questions: Microsurveys via Email, In-app, Mobile, SMS, and Intercom Messenger
    • Integrations with other apps, such as Salesforce and Slack, so feedback can be actioned and users or clients notified instantly
    • And loads more! 

    Pricing: No pricing is available—a demo would need to be booked, followed by a 30-day trial. 

    4. AskNicely

    Feedback and customer experience management tool.

    Our next feedback button is AskNicely. Their suite of solutions includes:

    • Customer feedback surveys and website feedback buttons with templates 
    • Workflow integrations so dev, QA, and marketing teams can take action on customer feedback 
    • A platform built for service businesses, so it’s geared toward the customer experience. 

    Pricing: No pricing is available, a demo would need to be booked, followed by a trial period. 

    5. Qualtrics XM

    Market-leading experience management software suite. 

    Qualtrics XM includes a whole suite of different products for brand management, product, design and others. 

    The Customer XM product includes: 

    • A complete listening engine to get insights about your brand online
    • Predictive intelligence and analytics
    • Full closed-loop actioning capabilities

    Pricing: no pricing available—again, you’d need to book a demo for this. They target Enterprise clients.

    6. UserEcho

    Customer support and engagement platform. 

    UserEcho includes several products, including a knowledge base solution, live chat, help desk, and forum. 

    Forum, the closest they have to a feedback product, includes: 

    • Online forms and feedback buttons 
    • Surveys 
    • An online forum where companies can bring customers together to ask them questions about a website, products, or services

    Pricing: from $25/mo per agent. 

    7. GetFeedback

    All-in one customer experience platform with feedback button.

    GetFeedback solutions include: 

    • Customer surveys and feedback forms 
    • Integrations with Salesforce to provide a 360 view of customers 
    • Other valuable customer experience insights and data

    Pricing: custom, based on your needs.

    8. CrowdSignal

    Create customer surveys, polls, and quizzes. 

    CrowdSignal features include: 

    • Quick and easy survey creation
    • Connect survey results to Google Workspace and other tools 
    • The ability to download and export the data from these online surveys anywhere 

    Pricing: Free (to collect 2500 signals per month), and then $25/mo and upwards. 

    9. Hotjar

    Feedback button & surveys to collect customer insights.

    Hotjar is the go-to customer feedback button and tool for many—and for good reason!

    The suite comes with an extensive range of tools to enhance your customer and user experience:

    • Get instant visual feedback with heatmaps
    • Replay sessions from website visitors and clients 
    • Collect feedback with a simple website feedback button 
    • Survey templates, and deep-dive analytics on how users actually navigate your website or app
    • …and more!

    Pricing: starts at $66/mo.

    10. HubSpot Free Online Form Builder

    HubSpot is a powerful suite of SaaS products that needs no introduction.

    HubSpot practically created the term “inbound marketing” and then built a whole suite of products around the concept. 

    One of those products is HubSpot's Free Online Form Builder, and with this you can: 

    • Customize online surveys and feedback buttons 
    • Create forms and surveys or use pre-loaded templates 
    • Ensure data from these forms goes into your CRM or other tools 

    Pricing: Free, with HubSpot Marketing integrations from $45/mo. 

    Wrapping up...

    And that about wraps up our list of the 10 best feedback buttons!

    We hope this post helped you decide on a tool that’s right for you.

    Did we miss anything? Let us know on Twitter or via e-mail!

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