How To Convince Your Boss To Buy Marker.io

This guide helps you build a business case to convince your boss to buy Marker.io.

It's structured into three sections:

1. How to convince your boss your current process won’t cut it
2. Core features, benefits, and their business value
3. Addressing common objections

Let’s get right into it.

How to convince your boss your current process won’t cut it

Website issues take too long to report and resolve. That’s your problem: chasing screenshots, details, explanations, etc. is frustrating and slows you down.

Your boss, however, cares about the broader business impact. To get them on board, you need to link this wasted time to the impact on their objectives.

For example:

• Delayed releases slow time to market.
• Slower website delivery decreases client satisfaction.
• Inefficiencies increase costs.
• Etc.

Your goal is to bridge the gap. Show how inefficiencies in bug reporting & resolution directly affect what matters most to them.

Here’s how to do it:

Showcase time lost on reporting

The tools you currently use are not built for bug reporting or issue tracking.

This means your team spends more time than necessary documenting problems, which leads to missed deadlines and projects.

To convince your boss to make the switch, it’s useful to look at how long the current process takes:

1. How many steps?
2. How much time is spent on each step? 

Then, compare this to a potential “with Marker.io” simplified process:

1. How many steps can be eliminated/automated?
2. How much time is spent on each of the remaining steps?

Here’s an example. You can build a similar presentation for your company:

Key areas to look into:

• Time spent adding technical details
• Time spent capturing and annotating screenshots
• Time spent transferring issues into your project management tool
• The impact of inconsistent reporting (lack of a standardized format, required fields missing…)
• Time spent training new reporters on the current workflow (e.g. when using more advanced tools like Jira)
• Etc.

Showcase time lost on resolution

Incomplete bug reports delay bug resolution, and lead to more time spent on back-and-forth than actual dev work.

To convince your boss that this is a problem, you’ll have to highlight how much time is lost on bug resolution because of incomplete bug reports.

Ask yourself:

• Would Marker.io have attached or helped find the missing information?
• How much time (for both the reporter and the dev) would this have saved?

Areas where time is lost:

• No visual proof (screenshot, annotations)
• Unclear steps to reproduce
• Lack of technical details (screen size, OS, browser…)
• URL is missing
• No console logs or details of network requests
• Etc.

Do this for X tickets and try to get a feeling for:

• How often this happens, and
• How much time your team is spending on back-and-forth

Average with how long it takes your team to resolve a ticket now vs. how long it would take if bug reports always had all technical information.

Core features, benefits, and business value

Here’s a list of Marker.io’s core features, benefits, and business value.

Share this list with your boss to explain:

• What the current workflow looks like
• How each feature helps improve each step of said workflow

Issue reporting

These features make it faster and easier for users to report issues, as so much technical detail is now automatically included in the background.

Issue resolution

These features make life easier for developers by providing all the details needed to understand and fix bugs quickly.

Collaboration

These features keep communication clear and everyone stays on the same page.

Security & access control

These features make sure the process is secure and easy to manage.

Common objections and how to answer them

Every new tool comes with questions and concerns.

Let's tackle some of the most common objections head-on:

"But this just means we'll receive even more bug reports."

Yes. But:

1. They will be much easier to resolve. Overall, it's a net time gain.
2. More bugs will get reported pre-production.

"This is yet another tool to add to our workflow and train people to use."

It’s a classic case of subtraction by addition.

You are adding a new tool, but removing all the previous inefficient workflows. Overall, things will be much easier.

• For reporters: the widget just lives on your website. All they have to do is click the new button to report a bug. This means they can abandon the previous intake form as well.‍
• For developers: since everything is 2-way synced with your PM tool, you'll never have to log into Marker.io.

"We’ve always done it this way. It’s working. Why change now?"

It works now, but it might not scale.

Every organization scales with number of projects and websites.

The timelines aren’t going to change, and at some point you’re just going to get more projects — and will need to find a way to save time while keeping the client happy.

More resources

If you want to see how other teams benefit from switching to Marker.io, check out our customer stories.

And if you have specific questions on how the tool works, check out our helpdesk, or book a demo with us.