Why You Need to Start Selling Squarespace Websites Now [Part 4/4]
My goal for this post series was share as many practical tips as possible for embracing Squarespace as a web agency.
I want to finish this series by giving you a glimpse into the future.
Here are 3 reasons why I believe Squarespace is going to become a lot bigger than what it already is and why you as an agency should seize the opportunity now.
There is a premium for being first to something new. When most people catch up, the margins will be driven down by the market.
At the moment, we can get away with selling a simple Squarespace for a decent price because not many agencies are adapting and are still asking a ridiculous amount of money for simple websites. Compared that with us, we can spend less time creating the website and still sell them below market price. Since not many agencies are doing it, we can still charge way more than what it costs to produce. When our competitors catch up, we’ll be forced to gradually drive down our price until it’s not profitable anymore.
Which leads me to my next point…
They say innovation is going to happen, whether we like it or not. For example, when Jeff Bezos, founder of Amazon.com was asked about how ruthless Amazon was in its pursuit of market share and therefore driving many book store out of business, he said:
Amazon did not happen to book selling. The future did.
Squarespace is doing the same thing to web designers and agencies. Our jobs are changing and we need to adapt. In the past, we could get away with knowing how to code and sell that skill building simple websites. But it’s a skill that is becoming less relevant for simple websites.
Embracing Squarespace means having a new strategic partner. The folks at Squarespace want to help you as much as they can.
Here’s why Squarespace want you to be successful:
- Marketing: Instead of them acquiring new customers via SEO, PPC and PR, you will be doing the hard job of getting them new customers, for free.
- Market Expansion: Without you, Squarespace is stuck in the “do-it-yourself” website market. They need you to expand into the “do-it-for-me” market.
- Customer success: You help them make their customers happy and successful.
- Lifetime value: As squarespace runs on a subscription model, they want customers to stick around as long as possible. If a local business is going to invest $3.000 to get a website built, this business has every intention to keep the website live for a long time. Compare that to an amateur who will do everything by himself and could stop paying any minute.
- Support: If anything goes wrong, you will be their web professional partner who can solve issue for their customers. They can share the support burden with you.
These are all reasons why they are investing heavily in developing partnerships with agencies via their community called CIRCLE. Go check it out becoming a partner like we did. You will get cool perks like extra discounts and longer free-trials.
Squarespace is the first player in the do-it-yourself market that has the potential to disrupt how web professional build and sell website. The good news is that they need agencies like you to help them do so.
If ever after this 4-part blog post series you’re still not convinced, my advice is to just try to sell one and see for yourself.
This is post 4 of a 4-part blog post series about Squarespace. Read the introduction post here.
Also, make sure to check out Marker.io, a visual feedback tool for web professionals